Lenta.ru

Yury Ostromentsky: During the most recent redesign of Lenta.ru (the media was then still headed by Galina Timchenko, who is now Meduza’s CEO), the website was utterly redesigned by Charmer studio. The new logo should have been renewed as well, but without ruining connection with the old one. I built it upon Camela, my unpublished typeface, which worked really well for the task. Of course, that is not just a typeset line: I had to play with proportions, weight of symbols and other relationships, all while keeping Lenta’s house-special E.