Ilya Ruderman: Bringly marketplace, which was launched in 2018 and lived for about a year, was a joint project of Yandex and Sberbank selling goods from foreign shops. Their design team approached us with a request to build a new logo upon Graphik Bold. It had to communicate friendliness and customer focus. And, in general, be likable.
That was a rapid project. Despite the seemingly strict limitations (one certain font as base material) we sketched dozens of variants. Ideas just kept coming, as this graphic style proved to be immensely resourceful: lower, upper, mixed case, swashes, it all looked perfectly natural. Eventually, the only thing our customer had to do was choosing an option that exactly corresponded to their own feeling from the product.